Episode 1: How to increase brand perception

You brand is a valuable asset in your armoury of business.  It showcases who you are, what you do and why you do it and helps existing and potential customers align with your social, business and personal values.   Values are describing words that articulate what you stand for as a human.   Check out the Wordstyler Human Checklist for some ideas on who you want to be known as and for what you want your business to be known for. 

This week, Pip and Amanda discuss how to DYI your brand lift with simple tips and tricks, when to consider using a professional and how to reposition yourself in the market with a rebrand.  Increasing your perception might just take a few tweeks or especially in this climate you could be 'pivoting' your whole business. (I've been hanging to use that words somewhere).   Listen in as creatives get their creative juices flowing and think about the untapped potential of your business given most of us have time on our hands and a greater capacity to make those changes needed in this new way.